Handelszeitung: Increasing profit with the crowd

The power of numbers: how corporations handle gigantic projects with the assistance of a multitude of Internet helpers.
The task sounded nearly impossible. The problem facing Markt.de was: how can a complete glossary be written within just a matter of months? The Internet site needed over two thousand advice texts at short notice to make their offer more attractive to surfers. The scope of topics ranged from «How do I raise a colt?» to «Second-hand BMW 3 series». more… (in German)