{"id":12968,"date":"2012-05-15T12:20:17","date_gmt":"2012-05-15T10:20:17","guid":{"rendered":"http:\/\/www.clickworker.com\/?p=12968"},"modified":"2022-03-07T16:25:11","modified_gmt":"2022-03-07T15:25:11","slug":"triplepundit-crowdsourcing-for-small-and-medium-sized-businesses","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/","title":{"rendered":"TriplePundit: Crowdsourcing for Small and Medium-Sized Businesses"},"content":{"rendered":"<div class=\"bild\">\r\n<a href=\"https:\/\/www.triplepundit.com\/story\/2012\/crowdsourcing-small-and-medium-sized-businesses\/65751\" target=\"blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2012\/05\/triple-pundit.jpg\" alt=\"crowdsourcing\" title=\"crowdsourcing\" width=\"90\" height=\"90\" class=\"alignnone size-full wp-image-2414\" \/><\/a>\r\n<\/div>\r\n<div class=\"text\">\r\nLarge companies lead the way. A number of large companies including Pepsi, Fiat, Lego, McDonald\u2019s and Starbucks discovered crowdsourcing as a means of obtaining product ideas, opinions and user behavior directly from the consumer long ago.<p>\r\n\r\nThese companies use their prominence and their own consumer fan community in social networks and\/or on their own web pages and blogs. However, small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing concept. Crowds belonging to one or more crowdsourcing platforms take the place of the fan communities of the large corporations.\r\n<a href=\"https:\/\/www.triplepundit.com\/story\/2012\/crowdsourcing-small-and-medium-sized-businesses\/65751\" target=\"blank\" rel=\"noopener\"> more<\/a> \r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Large companies lead the way. A number of large companies including Pepsi, Fiat, Lego, McDonald\u2019s and Starbucks discovered crowdsourcing as a means of obtaining product ideas, opinions and user behavior directly from the consumer long ago. These companies use their prominence and their own consumer fan community in social networks and\/or on their own web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowdsourcing for Small and Medium-Sized Businesses - clickworker.com<\/title>\n<meta name=\"description\" content=\"This article explains how to use one&#039;s fan community and other users for crowdsourcing projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdsourcing for Small and Medium-Sized Businesses - clickworker.com\" \/>\n<meta property=\"og:description\" content=\"This article explains how to use one&#039;s fan community and other users for crowdsourcing projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"clickworker.com\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-15T10:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T15:25:11+00:00\" \/>\n<meta name=\"author\" content=\"Clickworker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clickworker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/\"},\"author\":{\"name\":\"Clickworker\",\"@id\":\"https:\/\/www.clickworker.com\/#\/schema\/person\/4996bd9093fce5223479a7530eb92ee3\"},\"headline\":\"TriplePundit: Crowdsourcing for Small and Medium-Sized Businesses\",\"datePublished\":\"2012-05-15T10:20:17+00:00\",\"dateModified\":\"2022-03-07T15:25:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/\"},\"wordCount\":114,\"publisher\":{\"@id\":\"https:\/\/www.clickworker.com\/#organization\"},\"articleSection\":[\"Press Review\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/\",\"url\":\"https:\/\/www.clickworker.com\/press-review\/triplepundit-crowdsourcing-for-small-and-medium-sized-businesses\/\",\"name\":\"Crowdsourcing for Small and Medium-Sized Businesses - 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