{"id":28268,"date":"2015-11-20T12:36:40","date_gmt":"2015-11-20T11:36:40","guid":{"rendered":"http:\/\/www.clickworker.com\/?p=28268"},"modified":"2022-07-11T14:40:54","modified_gmt":"2022-07-11T13:40:54","slug":"e-commerce-magazin-creation-of-product-descriptions-that-yield-conversion","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/press-review\/e-commerce-magazin-creation-of-product-descriptions-that-yield-conversion\/","title":{"rendered":"e-commerce Magazin: Creation of product descriptions that yield conversion"},"content":{"rendered":"
\r\n \"Creation<\/a>\r\n<\/div>\r\n
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What characterizes an ideal online description of a product<\/a>? What content belong in the text and how long should the text be? E-commerce<\/a> managers must ask themselves these questions to optimize their online shop and achieve a high conversion rate; good product descriptions are an essential feature for the success of online shops. If important, purchase decision-making information is not included in the descriptions, customers will leave the shop without making a purchase. Customers usually click on the “Buy” button when they have obtained all the information needed to ensure that the selected product meets their needs and expectations. At the end of the transaction, customers must be convinced that they have made the right decision. \r\n

<\/p>\r\n\r\nHowever, good product descriptions not only increase conversion they also reduce the purchase return rate by previously ensuring that the goods exactly meet the wishes and measurements of the customer. In addition to exact facts about the article, the tone and emotionality of the product texts is also purchase relevant. (Neuro-)Marketing studies repeatedly confirm that people enjoy buying when they are in a positive mood. These positive feelings can be triggered with product texts.

\r\n\r\nThe articles offered in the online shop should be regarded and described as more than just objects; they are lifestyle products. Products that improve the quality of life, solve problems, convey a positive image, have a positive effect on life, pleasure, enjoyment and joy of life, or provide additional certitude. The product presentation must arouse strong, positive feelings and as a result, its price, i.e., spending money, becomes secondary.

\r\n\r\nTherefore, when you write product descriptions, arousing positive emotions is just as important as providing detailed information about the item!<\/strong>

\r\n\r\nFor example, ladies shoes:\r\n