e-commerce Magazin: Crowdsourcing – clickworkers implement company projects

Outsourcing to the crowd, the anonymous mass is the concept behind the neologism crowdsourcing. Amazon produces films with crowdsourcing, users can create their own shower gel for the drugstore brand DM, and the Lindner hotel chain wanted to enhance their hotel concept via crowdsourcing. However, Pepsi takes the cake this year: its “Crash the Superbowl” contest is looking for the funniest commercial. The winner receives $1,000,000. more… (in German)