{"id":59750,"date":"2021-08-13T14:00:40","date_gmt":"2021-08-13T13:00:40","guid":{"rendered":"https:\/\/www.clickworker.com\/?p=59750"},"modified":"2022-07-25T16:00:35","modified_gmt":"2022-07-25T15:00:35","slug":"marketing-tactics-for-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/customer-blog\/marketing-tactics-for-ecommerce-business\/","title":{"rendered":"5 marketing tactics every eCommerce business should be using"},"content":{"rendered":"

\"marketing<\/p>\r\n\r\n

If you\u2019re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we\u2019re going to outline different tactics you can use to improve your sales. Let\u2019s get started.<\/p>\r\n\r\n\r\n

Create video content to show how great your products are<\/h2>\r\n

Video content is becoming increasingly popular, and creating videos that show how exciting your products are can help you stand out from your competitors and make more sales. Production process videos, product demonstrations, and user testimonial videos are also great for marketing your wares.<\/p>\r\n\r\n

Let’s look at a few examples of businesses that use this type of content well to give you some inspiration.<\/p>\r\n\r\n

For instance, SchoolLockers.com, an online locker retailer, uses video content on their product page for storage cabinets. To the right of the page, you can see a short video that showcases their metal lockers. It helps the viewer stay engaged on the page and gives them real insight as to what these lockers are like.<\/p>\r\n\r\n

This builds trust with SchoolLockers.com’s audience and ultimately will lead to more sales. On your website, consider using videos to show off different types of products.<\/p>\r\n\r\n

Aerial Wakeboarding, a water sports retailer, uses video content as the header image on their homepage in order to engage the viewer and get them excited about the products. The header features a variety of people on wakeboards spinning through the air and having a good time. On your website, think about how you can use video in order to engage your website visitors — this can lead to more sales!<\/p>\r\n\r\n

Prioritize SEO to climb relevant search engine results pages<\/h2>\r\n

Search engine optimization<\/a>, or SEO, is a very important digital marketing technique! It’s the process of improving your website and creating content that will help your website rise through the search engine results pages (SERPs<\/a>).<\/p>\r\n\r\n

Publishing high-quality content is a great way to boost your SEO. Start by conducting some keyword research. Write down a list of words and phrases related to your industry and plug them into a tool like Google Keyword Planner<\/a>. Google will then provide you with a list of keywords that people are searching for on any given subject. Basing your content on these keywords is a great way to rise through the SERPs.<\/p>\r\n\r\n

Tip:<\/strong><\/p>\r\n\r\n

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Link building is another important aspect of SEO; it’s the process of getting other high-quality, authoritative websites to link back to your page. When this happens, Google takes it as a vote of confidence in your authority and gives you a boost on the SERPs. Think about how you can create shareable content on your website that other websites will want to link back to.<\/p>\r\n\r\n

Lastly, you need to ensure that your technical SEO is up to par. Here are a few things to keep in mind when improving your technical SEO:<\/p>\r\n